01
The challenge
The challenge was to turn the core idea behind OderSo Client into a clear and distinctive iconography system without losing the character that made the project worth noticing.
Iconography case study
OderSo Client, built with purpose.
Role
Creative direction, iconography, visual development and production-ready execution.
02
The approach
The work began by identifying the most important message, then building a visual hierarchy around it. Typography, colour, composition and supporting assets were tested together so every element felt part of one system.
03
The outcome
Icon and micro-visual language designed to keep interfaces clear while matching the wider brand tone. The final direction is flexible enough to work across its key formats while remaining recognisable and consistent.
04
What went well
The strongest part of the process was keeping the concept and execution connected. Each design decision had a practical job, which made the finished work clearer, more coherent and easier to apply.
