01
The challenge
Give Mock2pus a distinctive visual identity built around its octopus-inspired name.
Mock2pus · Brand identity
An identity with character.
Role
Logo design and visual identity.
02
The approach
The identity pairs a coral tentacle symbol with a black logo, exploring the same character through colour, shape and lettering.
03
The outcome
A characterful brand mark and complementary logo treatment.
04
What went well
The final system stayed clear, consistent and useful across every part of the project.
