01
The challenge
The range includes standard products, many combinations of frame and board finish, bespoke sizing and commercial requirements. The website needed to make those choices manageable without losing the warmth and material character that separates a handcrafted product from an office-supplies catalogue.
02
The approach
The experience combines room-led editorial imagery with structured shopping tools. Clear product families and filters support quick browsing, while buying guides, material stories, installation advice and dedicated bespoke and trade journeys answer the questions behind higher-consideration orders.
03
The outcome
A complete high-fidelity website system spanning retail discovery, product configuration, custom requests, practical guidance and commercial enquiries. The restrained palette and bold condensed typography give the brand a recognisable voice while allowing the interiors and products to lead.
04
What went well
The strongest part of the work is the balance between inspiration and useful detail. Customers can picture a board in a finished room, understand how it is made and move into the right purchasing route without the experience becoming visually cluttered.