Jaycee Trophies · Ecommerce website
Role
Ecommerce UX, website design, visual direction, component system and full-page prototyping.
01
Jaycee Trophies has a large catalogue serving schools, clubs, businesses and events. The website needed to make thousands of products feel manageable while explaining engraving, delivery and ordering requirements clearly enough for both quick purchases and complex team orders.
02
The experience was organised around how customers actually shop: by sport, award type, audience and budget. Reusable product cards, strong trust cues and consistent dark-and-green campaign sections connect discovery pages to detailed product personalisation, basket, account and checkout flows.
03
A complete high-fidelity ecommerce system spanning the homepage, catalogue, categories, product pages, service content, account tools and checkout. The visual system gives a traditional family business a confident digital storefront without losing its practical, personal character.
04
The strongest part of the work is the consistency across a genuinely large page set. Product-heavy screens remain easy to scan, while the engraving, family story and support content give customers enough confidence to place detailed orders online.
Website system
01—06
Six key screens from a wider ecommerce system. Each frame scrolls independently so the complete page can be explored.
A product-led introduction balancing popular awards, trust signals, personalisation and routes into the catalogue.
Category navigation organised around award type, audience, budget and the products clubs need most often.
A focused product page joining variants, engraving, availability, delivery information and related awards.
A structured checkout for detailed delivery requirements, presentation dates, purchase orders and payment choices.
Service content that makes methods, pricing and practical ordering questions easy to understand.
A warmer editorial page that gives the family business, workshop and people a clear role in the brand story.
