01
The challenge
The signature needed to communicate specialist heritage work and restoration expertise while remaining usable in modern email clients.
Animated heritage identity and HTML signature
Traditional craft, modern communication.
Role
Identity animation, HTML email design, responsive production and testing.
02
The approach
The animated identity was paired with a restrained HTML layout, clear service information and dependable table-based construction.
03
The outcome
A signature that feels appropriate to the craft while remaining clear, responsive and easy to use.
04
What went well
The visual tone feels distinct from the roofing company while both signatures retain a related level of structure and professionalism.
HTML build
The animated logo.
The motion asset used alongside the finished HTML signature, shown separately so the logo work can be seen clearly.
