01
The challenge
Hometown needed a signature that could carry detailed director, contact and property-platform information without becoming visually heavy or losing the warmth of the brand.
Animated identity and HTML email signature
A recognisable brand in every send.
Role
Logo animation, HTML email development, responsive layout and production testing.
02
The approach
The animated mark was prepared for reliable email use, then placed inside a table-based HTML system alongside the director profile, direct contact details, social links and property accreditations.
03
The outcome
A polished signature that remains recognisable, informative and practical across everyday property communication.
04
What went well
The animation and structured content work together without competing, giving the identity personality while keeping the information easy to scan.
HTML build
The animated logo.
The motion asset used alongside the finished HTML signature, shown separately so the logo work can be seen clearly.
