01
The challenge
The challenge was to turn the core idea behind HeatMark into a clear and distinctive logo design system without losing the character that made the project worth noticing.
Logo Design case study
HeatMark, built with purpose.
Role
Creative direction, logo design, visual development and production-ready execution.
02
The approach
The work began by identifying the most important message, then building a visual hierarchy around it. Typography, colour, composition and supporting assets were tested together so every element felt part of one system.
03
The outcome
A focused identity mark built for clarity, recognition, and confident use across brand touchpoints. The final direction is flexible enough to work across its key formats while remaining recognisable and consistent.
04
What went well
The strongest part of the process was keeping the concept and execution connected. Each design decision had a practical job, which made the finished work clearer, more coherent and easier to apply.
