01
The challenge
The challenge was to turn the core idea behind DEJA BLUE - HTML Email into a clear and distinctive email system without losing the character that made the project worth noticing.
Email case study
DEJA BLUE - HTML Email, built with purpose.
Role
Creative direction, email, visual development and production-ready execution.
02
The approach
The work began by identifying the most important message, then building a visual hierarchy around it. Typography, colour, composition and supporting assets were tested together so every element felt part of one system.
03
The outcome
Custom HTML email direction with brand-led typography and tighter structure for consistent rendering. The final direction is flexible enough to work across its key formats while remaining recognisable and consistent.
04
What went well
The strongest part of the process was keeping the concept and execution connected. Each design decision had a practical job, which made the finished work clearer, more coherent and easier to apply.
